Some of your customers would give up sex to pay you a visit. <\/p>\n\n\n\n

That insight comes from Contiki<\/a>, a group travel company that caters to younger travelers. As Vox points out<\/a>, that doesn’t exactly make them a neutral researcher – but it’s still a useful bit of data. According to their survey of 18-35 year olds, 80% of respondants say they would give up Netflix to travel, 77% would give up coffee, and 57% would give up sex. (Interestingly, only 41% would give up their phone. Instagram pics or it didn’t happen.) <\/p>\n\n\n\n

The Contiki survey was geared toward their Millenial customer base, and as Vox notes, younger people do travel more than older generations – a full eight days more each year over their Baby Boomer parents and grandparents. But the data suggests that travel is becoming more important to everyone<\/a>, crossing generational and economic divides, as our society becomes more focused on experiences over material things. But not all experiences are created equal. Travel is regarded as a transformational experience, which makes it more valuable than streaming television, a morning cup of joe, and – to a lot of people – sex. <\/p>\n\n\n\n

As a visitor destination, attraction, or lodging establishment, what’s this mean for you? It’s good news, of course, particularly for those of you with a strong connection to the outdoors: people want active adventures<\/a> – preferably photogenic ones that translate well to Instagram and Snap. But it’s important to ask yourself: what makes you different? What sets you apart from competing destinations and diversions? Why should someone give up other options (like, oh, say, sex<\/em>) to visit you? <\/p>\n\n\n\n

Find that answer and you’ve got a great foundation for your marketing messages. <\/p>\n","protected":false},"excerpt":{"rendered":"

Some of your customers would give up sex to pay you a visit.  That insight comes from Contiki, a group travel company that caters to younger travelers. As Vox points out, that doesn’t exactly make them a neutral researcher – but it’s still a useful bit of data. According to their survey of 18-35 year olds, 80% […]<\/p>\n","protected":false},"author":5,"featured_media":1151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[17,5],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-consumer-research","tag-perspective"],"acf":[],"yoast_head":"\n