2. Quality is important<\/h2>\n\n\n\n

While people are forgiving and understand that we\u2019re all getting used to this new video broadcast world, quality is critical to a successful live stream. Some things to consider are:<\/p>\n\n\n\n

• Quality Audio<\/strong> is arguably the most important and least forgiving for your audience. If video isn\u2019t good, most people will deal with that. However, if people can\u2019t hear what you\u2019re saying, they\u2019ll lose interest and leave quickly. There are lots of relatively inexpensive audio accessories for computers and phones that greatly increase audio quality.<\/li>
• Video quality<\/strong> can be greatly improved by doing two simple things: making sure you have a steady video feed and proper lighting. Make sure your camera or phone are mounted on a solid surface. Also, try to use natural ambient lighting if possible. If not, LED lights are a good option as well. Be sure to avoid direct backlighting whenever possible.\u00a0<\/li><\/ul>\n\n\n\n

  3. Consider greater production value<\/h2>\n\n\n\n

  • There are times that it may be beneficial to consider a higher production value for your live stream. Perhaps your annual meeting or event has shifted to being live stream only. That doesn\u2019t mean you\u2019re stuck with having one camera focused on one area. Your live stream can include multiple cameras, direct audio inputs, music, motion graphics, on-screen titles and direct visual aids. Creating your own news broadcast-quality live stream is absolutely doable with a little guidance and the right equipment.<\/li><\/ul>\n\n\n\n

    4. Test everything in advance<\/h2>\n\n\n\n

    • Don\u2019t be that business that is greatly embarrassed because their live stream has technical difficulties that could have been easily avoided if everything was tested in advance. Regardless of the overall quality of your live stream, it is imperative that a dry-run is done for any broadcast to ensure everything is working properly.<\/li><\/ul>\n\n\n\n

      Video and live streaming can be an effective way to transform your business model or compliment your current marketing efforts. Video during the pandemic can be credited with saving many businesses who recognized how the world would change and took the initiative to adapt to those changes. <\/p>\n\n\n\n

      But remember, like anything in your business, video should be done well. If you simply phone it in, don\u2019t give it full effort or provide any sort of quality video experience, it will never work. Follow the above steps and you\u2019ll be well on your way to providing a quality live stream video experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

      It\u2019s rare that something impacts us enough to inherently change our standard operating procedures. It\u2019s even more rare than something is so big that it impacts everyone\u2019s behaviors and methodologies.  Enter 2020. Businesses, communities, educational institutions, governments, individuals have all been forced to reinvent the way they operate and communicate, from remote learning to increased […]<\/p>\n","protected":false},"author":6,"featured_media":1781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[27,26],"class_list":["post-1778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-live-streaming","tag-strategy"],"acf":[],"yoast_head":"\n