Social media plays a large role in our day to day lives, especially when it comes to staying connected to family, friends and business that you are interested in. However, it goes beyond that from a business perspective. As you\u2019ve probably noticed while scrolling through your feed, interacting with a certain type of business page or ad results in like pages being displayed as well. And, as marketers, we can use this powerful tool to target interested customers. <\/p>\n\n\n\n

That\u2019s just one example of how businesses can use social media effectively. To help grow your presence and followers on Facebook and Instagram, here are 4 steps to follow:<\/p>\n\n\n\n

1. Posting Frequently By Setting a Schedule and Keep it Fresh<\/h2>\n\n\n\n

Posting frequently on Facebook and Instagram shows that you are active and legitimate. Posting frequently shows you care about your customers. Posting content on your social media platforms that are relatable is key, therefore your followers will care about. Having old or expired posts could imply that your business is closed or isn\u2019t invested in your customers and followers. <\/p>\n\n\n\n

2. Before Post<\/h2>\n\n\n\n

Before posting any content on Facebook and Instagram make sure your business page is complete. Is your business website, phone number and location on your page? Having full and complete information will give customers and followers a better sense of what your business does. <\/p>\n\n\n\n

3. Powerful Post <\/h2>\n\n\n\n

Having a powerful post will help get interaction on your pages organically. When posting a powerful message on Facebook and Instagram, the post should; include products you want to showcase, feature employees, go behind the scenes, ask a question, include articles or stories, and celebrate holidays. <\/p>\n\n\n\n

4. Boost and Promote Posts<\/h2>\n\n\n\n

Boosting and promoting your posts will help more potential customers see and engage with your post. Promoting your call to action button will help encourage people to send you messages with questions they may have for your business. When you promote your page, it will help you get more leads from potential customers. Boosting and promoting your businesses location will help drive nearby customers to visit your business. Promoting your event can also drive ticket sales and event attendance. <\/p>\n\n\n\n

Having a strong and prominent social media presents will only help grow your business, leads, and interactions. By following these four steps to improve your social media presence, it  will help raise your businesses\u2019 online profile. But it can also be time consuming and overwhelming, so if you have questions, don\u2019t hesitate to reach out and ask the professionals at tdg how they can help. <\/p>\n","protected":false},"excerpt":{"rendered":"

Social media plays a large role in our day to day lives, especially when it comes to staying connected to family, friends and business that you are interested in. However, it goes beyond that from a business perspective. As you\u2019ve probably noticed while scrolling through your feed, interacting with a certain type of business page […]<\/p>\n","protected":false},"author":4,"featured_media":1798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[18,13,28],"class_list":["post-1795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-strategy","tag-media-public-relations","tag-social-media"],"acf":[],"yoast_head":"\n