Emotional Response Example 2<\/h3>\n\n\n\n

\u201cIf you don\u2019t care enough to print my invoice in color, do you really value my business?\u201d<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

Good branding fosters a trusting relationship. A professional execution of your brand image can send a message of respect for your customer. That said, don\u2019t get too cheeky or fancy \u2013 Foil embossing and other expensive printing effects may be perceived as extravagant, which, on an invoice, are likely to send the wrong message. Stay true to your brand and the impression you want to make on your customers.<\/strong><\/p>\n\n\n\n

Those examples may be extreme, but every little effort can make a difference towards making a repeat customer. Or even the invoice being paid on time. Statistics show that \u201cyou\u2019re 3x more likely to get paid if you add a company logo to your invoice\u201d<\/a>.<\/p>\n\n\n\n

What makes a good invoice?<\/h2>\n\n\n\n

• Logo and company information<\/li>
• Clear description of services or products<\/li>
• Directions on how to pay<\/li>
• Email or phone number to contact with questions<\/li>
• Aesthetically pleasing and a reflection of your company<\/li>
• A thank you or appreciation of your client\u2019s business<\/li>
• Branding on the envelope you are mailing it in or on the email that is delivering it<\/li><\/ul>\n\n\n\n

  While this list is not all inclusive of what needs to be on an invoice, these items impact customer responds. Use this as a guideline to find opportunities to improve your invoice.<\/p>\n\n\n\n

  What about taking it one step further and offering a future promotion or product announcement? How about requesting a Google review or asking for customer referrals? Might be one more opportunity to take your invoice beyond a basic, boring document.<\/p>\n\n\n\n

  Obviously, a cool looking invoice is not going to replace your next big campaign \u2013 but it is a simple and effective way to help build brand recognition.<\/p>\n\n\n\n

  <\/p>\n\n\n\n

  Photo by Sharon McCutcheon<\/a> on Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  When branding your business, you are probably aware of the big stuff \u2013 like making sure you have a tight brand identity and that it is applied consistently across all marketing channels. By using your same logo, style, imagery and messages repeatedly, your brand becomes more recognizable to customers. Opportunities abound, and the most effective […]<\/p>\n","protected":false},"author":7,"featured_media":2091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[14,31,26],"class_list":["post-2075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-insight","tag-strategy"],"acf":[],"yoast_head":"\n