It\u2019s easy to overlook the importance of branding. Except for logos, that is. They\u2019re the sexiest part of brand identity, and they tend to get all the glory. But logos are just the tip of the branding iceberg. A logo is the visual representation of a brand, but the substance of it – the essence of your organization, product, or service – lies beneath the surface.<\/p>\n\n\n\n

The experts at tdg<\/strong> understand that the most important part of a brand identity is invisible. At the core of any brand are the values that set your organization apart. What do consumers feel when they interact with your product or service? What makes them choose you over your competitors? What kinds of expectations do they have? What keeps your customers coming back?<\/p>\n\n\n\n

tdg<\/strong>\u2019s creative team has helped clients across industries identify their brand, define it, and maintain it. After a discovery and research phase, tdg\u2019s brand experts draft a brief that guides the development of creative elements. But the work doesn\u2019t stop once identity elements are released into the wild: it\u2019s important to maintain brand integrity over time, and to occasionally revisit a brand\u2019s defining elements.  <\/p>\n\n\n\n

Community Branding<\/h2>\n\n\n\n

Developing a brand identity for an entire community isn\u2019t easy. Aside from all the variables that go into the brand itself, there are countless stakeholders to consider: residents, business owners, politicians, visitors, city employees, civic organizations\u2026 and they all have their own concerns. A top-down approach doesn\u2019t work in these circumstances. It\u2019s important to get buy-in from a critical mass of the community during the process, or the new brand will die before it\u2019s ever off the ground. tdg<\/strong>\u2019s team has been through community branding processes in several small and medium-size tourism-focused cities in the Rocky Mountain region, and they understand the extra layers of complexity that go into developing a community brand.<\/p>\n\n\n\n

Logo Design<\/h2>\n\n\n\n

Sometimes an organization has all the pieces of a well-defined brand, but their identity has gotten stale. In these cases, a logo revamp might be the best thing to breathe some new life into their product or service. tdg<\/strong>\u2019s creative team is especially experienced with ground-up logo designs and logo refreshes.<\/p>\n\n\n\n

Corporate Branding<\/h2>\n\n\n\n

Corporate branding is more than simply creating a unified, professional marketing identity. A good brand defines the values that make a company unique – values that motivate employees, captivate customers, and boost revenue. tdg<\/strong> has helped companies across industries with their brand, but their creative team has particular experience branding professional services firms and companies in the hospitality and travel sector.<\/p>\n\n\n\n

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Services<\/h2>\n<\/div>\n\n\n\n

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new brand development<\/p>\n\n\n\n

brand revamps & positioning<\/p>\n\n\n\n

corporate identity<\/p>\n\n\n\n

community branding<\/p>\n<\/div>\n\n\n\n

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brand design<\/p>\n\n\n\n

identity materials<\/p>\n\n\n\n

branding guides & standards manuals<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"featured_media":310,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[14],"class_list":["post-1227","services","type-services","status-publish","has-post-thumbnail","hentry","tag-branding"],"acf":[],"yoast_head":"\n