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{"id":315,"date":"2020-05-22T02:29:01","date_gmt":"2020-05-22T02:29:01","guid":{"rendered":"https:\/\/tdg2020.tdgwebhost.com\/?post_type=services&#038;p=315"},"modified":"2020-10-21T23:44:33","modified_gmt":"2020-10-21T23:44:33","slug":"planning-strategy","status":"publish","type":"services","link":"https:\/\/www.staging.tdgwebhost.com\/tdg2023\/services\/planning-strategy\/","title":{"rendered":"Planning &#038; Strategy"},"content":{"rendered":"\n<p>Everyone knows that marketing strategy is important. It\u2019s a fundamental part of every business plan. But regular strategic reviews are difficult for many organizations. For smaller businesses, day-to-day operations often get in the way of big-picture strategic thinking. Larger businesses with in-house marketing teams are usually in a better position to schedule marketing plan reviews, but they can face a different challenge: their staff and senior executives are sometimes too close to the action to see the bigger picture. It can be difficult to recognize new trends and broad market shifts when you\u2019re working in the trenches everyday.<\/p>\n\n\n\n<p>That where a full-service agency like&nbsp;<strong>tdg<\/strong>&nbsp;comes in. With a third-party perspective,&nbsp;<strong>tdg<\/strong>\u2019s creative team is untainted by preconceived ideas about markets, products, or internal politics. And since they\u2019re constantly working with clients from diverse industries, they\u2019re attuned to broader market forces. It\u2019s their job to see the forest for the trees. And since their only agenda is to help clients, they\u2019re free to tell it like it is<\/p>\n\n\n<div id=\"grid-stack-block_5f038e0f7ae44\" class=\"g-grid-stack g-grid-stack-image-normal g-grid-stack-image-left normal-width wide-container-width normal-top-margin normal-bottom-margin \">\n    <h2>Focus Groups &#038; Insight Surveys<\/h2>    <div class=\"g-grid-stack-container\">\n        <div class=\"g-grid-stack-image\" data-aos=\"fade-right\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"1000\" src=\"https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-focus-group-stackimage-1250x1000.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-focus-group-stackimage-1250x1000.jpg 1250w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-focus-group-stackimage-300x240.jpg 300w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-focus-group-stackimage-150x120.jpg 150w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-focus-group-stackimage-768x614.jpg 768w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-focus-group-stackimage-1536x1229.jpg 1536w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-focus-group-stackimage.jpg 1600w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/>                    <\/div>\n        <div class=\"g-grid-stack-content-wrapper\">\n            <div class=\"g-grid-stack-content\">\n                                <p>Consumer insights is a fundamental building block of marketing strategy. What are people thinking? What messages resonate with them and motivate them to action? The only way to know is to ask &#8211; and then to test.\u00a0tdg\u2019s marketing team knows how to conduct third-party focus groups, intercept studies, and research surveys with key audience segments.<\/p>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div id=\"promo-area-block_5ec80d6d2836f\" class=\"g-promo-area g-dark-theme full-width wide-container-width deeper-top-margin deeper-bottom-margin  section-vertical-paddings-extralarge\" data-aos=\"fade-in\" >\n    <span class=\"g-promo-area-overlay\" ><\/span>\n    <span class=\"g-promo-area-background\"  ><\/span>\n    <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background.jpg 2400w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background-300x169.jpg 300w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background-1500x844.jpg 1500w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background-150x84.jpg 150w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background-768x432.jpg 768w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background-1536x864.jpg 1536w, https:\/\/www.staging.tdgwebhost.com\/tdg2023\/wp-content\/uploads\/2020\/05\/strategy-messaging-background-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>    \n    <div class=\"g-promo-area-container\">\n        <h2>Message Strategy<\/h2>        <div class=\"g-promo-area-content\">\n                        <div class=\"g-promo-area-column-one g-promo-area-column-fullwidth\">\n                <p style=\"text-align: center;\">Once armed with consumer insights, how do you translate them into messages that motivate consumers? tdg\u2019s creative team uses a process that starts with the heart of a product or service &#8211; the very truest elements of a brand &#8211; weaves in customer research, and ends with impactful messages that drive sales and create meaningful consumer experiences.<\/p>\n            <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group section-vertical-paddings-large full-width wide-container-width services\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Services<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>marketing plan development<\/p>\n\n\n\n<p>campaign planning<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>strategic reviews<\/p>\n\n\n\n<p>customer insights research<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n","protected":false},"featured_media":135,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[17,18,11,26],"class_list":["post-315","services","type-services","status-publish","has-post-thumbnail","hentry","tag-consumer-research","tag-content-strategy","tag-planning-strategy","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planning &amp; Strategy - tdg agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staging.tdgwebhost.com\/tdg2023\/services\/planning-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning &amp; Strategy - tdg agency\" \/>\n<meta property=\"og:description\" content=\"Everyone knows that marketing strategy is important. 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